VERY SPECIAL GUEST
10–15 minutes
Begins the performance portion with a concise introduction to the artist and the work.
THE INDIETUNEUP EXPERIENCE
One night.
More than one outcome.
An all-ages ITU Madison event built around preparation, connection, performance, media, and practical artist development.
THE FORMAT
Every artist is an important part of the evening.
FEATURED ARTIST
25–30 minutes
One of two Featured Artists. ITU determines performance order based on production, scheduling, and fair-rotation considerations.
FEATURED ARTIST
25–30 minutes
Equal Featured Artist status. ITU does not use Headliner or Warm-Up Act labels.
ITU MC
Connects the night
Guides program segments, introduces artists, and conducts or coordinates the interview portion.
BEFORE THE EVENT
Advance it. Rehearse it. Know the plan.
ITU and the artist coordinate the lineup, instrumentation, stage plot, input list, playback, amplification, arrival, soundcheck, Social Hour+, interview timing, and other needs specific to the ITU Event.
When space, scheduling, and staffing allow, a confirmed artist may request one optional one-hour pre-event rehearsal, currently included as part of the ITU Madison Event experience, generally within the week before the Event. It is intended to rehearse the set planned for ITU, not as a general rehearsal for another engagement.
DURING THE EVENING
Connect before the first note.
Artists participate in Social Hour+ / Meet & Greet, remain available for the ITU MC interview, and then perform the confirmed set. ITU welcomes acoustic, unplugged, amplified, and full-band approaches while managing production for the room, the artists, and the audience experience.
ITU Madison Events are designed for all ages. Current venue safety, conduct, food/beverage, and facility rules apply.
AFTER THE EVENT
The relationship can continue.
Selected performance and interview media can extend discovery after the Event. Participating artists may remain visible through ITU alumni profiles, archives, official links, and reasonable follow-up mentoring.
Future visibility, mentoring, introductions, or other opportunities depend on mutual engagement, available resources, and what makes sense for the artist and ITU.
INTERESTED IN PLAYING ITU? →A SIMPLE ROADMAP
Write. Record. Rehearse. Perform. Review. Repeat.
The point is not to do everything at once. The point is to understand where you are, what you learned, and what the next useful step should be.