IndieTuneUpSonic IndieTuneUp
Athletic Heather Grey
An everyday athletic heather built to feel lived-in from the first wear.
SMLXLXXL
COMING SOONINDIETUNEUP MERCH · FIRST DROP
Wear the story.
Carry ITU forward.
The first IndieTuneUp collection is built around the one-word brand, the sonic groove mark, Madison roots, and pieces designed for artists, audience members, alumni, crew, and supporters to wear.
Launch preview: online checkout is not active yet. Final products, prices, inventory, vendor, and fulfillment will be confirmed before ordering opens.
FIRST DROP
IndieTuneUp T-Shirts
Planned sizes: S · M · L · XL · XXL
IndieTuneUpIndieTuneUpSonic IndieTuneUp
Warm Natural Cream
A softer vinyl-era neutral that lets the groove mark carry the energy.
SMLXLXXL
COMING SOONIndieTuneUpSonic IndieTuneUp
ITU Ink
Deep ink for stage nights, crews, and a clean high-contrast identity.
SMLXLXXL
COMING SOONIndieTuneUpSonic IndieTuneUp
Deep Navy
A versatile blue-black that carries the sonic mark without feeling corporate.
SMLXLXXL
COMING SOONIndieTuneUpSonic IndieTuneUp
Burgundy
A restrained heritage accent built to feel timeless, local, and unmistakably ITU.
SMLXLXXL
COMING SOONPROPERTY OFITUEST. 2019INDIETUNEUPMADISON, WISCONSIN
COLLECTOR EDITION
Property of ITU.
Athletic heather grey, vintage athletic typography, Madison roots, and an IndieTuneUp identity all its own.
ATHLETIC HEATHERONE-COLOR BURGUNDYS–XXLEST. 2019
Final garment, ink, vendor, pricing, sizes, and inventory will be confirmed before production.
WHY ITU MERCH?
Recognition beyond the room.
Merch helps people carry IndieTuneUp into the community while supporting the platform. The first collection stays small, useful, and recognizable.
TELL US WHAT YOU'D WEAR