INDIETUNEUP · MADISON ARTIST DEVELOPMENT
Hear what’s
coming next.
IndieTuneUp connects independent artists with an all-ages audience through preparation, performance, media, mentoring, and the relationships that help good work keep moving.
THE INDIETUNEUP EXPERIENCE
More than another night on stage.
Two Featured Artists. One Very Special Guest. One ITU MC. No Headliner or Warm-Up labels.
Each ITU Madison event is built around an artist-focused evening: advance preparation, Social Hour+ connection, an ITU MC interview, focused performance time, selected media, and a reason to keep the relationship moving after the room clears.
All ages are welcome.
WHAT TO EXPECT →THE WORK KEEPS MOVING
Build on the last success.
Talent matters. So do preparation, follow-through, relationships, and a realistic next step.
Create the work.
Capture it well.
Prepare with purpose.
Put it in front of people.
Learn what happened.
Use the lesson to go further.
ITU does not promise a career result. Continued mentoring and visibility grow where there is mutual engagement, useful next steps, and available resources.
WATCH ITU
One artist leads to another.
The night ends. The discovery doesn’t have to.
Performance media can give artists something useful to share and give audiences another path toward the work.
OPEN YOUTUBEFEATURED ITU ALUMNI
Katie Scullin
FEATURED ITU ALUMNI
Keep following the artist after the night ends.
Singer-songwriter Katie Scullin has returned to IndieTuneUp across multiple years. ITU alumni visibility is designed to keep pointing audiences toward the artist’s current music, releases, performances, and official channels.
FIND YOUR WAY INTO ITU
Different ways into ITU.
One shared music community.
Bring us current work, communicate clearly, and be ready to participate in the full ITU experience.
INTRODUCE YOURSELF → AUDIENCEExperience ITUCome for someone you know. Leave knowing somebody new. All ages are welcome.
EVENTS → ALUMNIStay visiblePast artists remain part of the ITU story and a path toward what they are doing now.
ALUMNI → COLLABORATORBuild something togetherHave expertise, a resource, partnership, sponsorship, or useful connection worth discussing?
START A CONVERSATION →ITU MERCH · FIRST DROP
Wear the story.
The first IndieTuneUp collection carries the same one-word identity, sonic groove mark, Madison roots, and a deliberately small set of recognizable pieces.
EXPLORE THE FIRST DROP →